Cande Group renews IMS partnership for World Pork Conference in China
UK-based creative agency Cande Group is set to continue its partnership with the International Meat Secretariat (IMS) as video production partner for the World Pork Conference 2026 in China, building on the organisations’ successful collaboration at World Meat Congress in Brazil last year.
The international conference will bring together leaders, policy makers and experts from across the global pork and meat supply chain to discuss the major issues shaping the sector, including the global pork market and trade, animal health and disease prevention, sustainability and changing consumer trends.
Cande Group will be on the ground in China capturing the conversations, interviews and insights emerging from the conference and producing video content designed to extend its reach beyond the event itself to audiences around the world.
The agency will also once again partner with Farmers Guardian, working alongside livestock specialist Katie Fallon to produce reports and content specifically connecting the global discussions taking place at the conference with the issues affecting British livestock producers.
The appointment follows Cande Group’s role as official video partner for World Meat Congress 2025 in Brazil, where the team captured interviews, conference highlights and industry perspectives on behalf of IMS.
Ben Coates, Director of Cande Group, said:
“We’re incredibly pleased to be continuing our relationship with IMS and are looking forward to supporting in partnership with Farmers Guardian on the ground in Qingdao. These events bring together some of the most influential voices in the international meat and livestock sector, and the really exciting part for us is making sure those conversations travel much further than the conference itself.
“Agriculture and food are a huge part of what we do at Cande, so it’s a privilege to be helping amplify those conversations to audiences around the world.”
Dr Phil Hadley MBE, Secretary General of the International Meat Secretariat, said:
“Following our successful work with Cande Group at World Meat Congress in Brazil, we are delighted to continue the partnership for the World Pork Conference in China.
“Bringing the international sector together is an important part of IMS’s role, but it is equally important that the knowledge, perspectives and discussions generated at our events reach the wider industry .”
Katie Fallon, Livestock Specialist at Farmers Guardian, said:
“There is a huge amount happening internationally that has a direct impact on British pig producers, from global trade and market movements to animal health, disease prevention and changing consumer demand.
“Working with Cande and IMS, we’ll be able to bring insights back to our audience and show what developments in the global pork sector could mean for producers here in the UK.”
Cande Group specialises in creative content for the agricultural, food and wider rural sectors, working with organisations across the supply chain to translate complex industry subjects into engaging video and digital content.
