Case Study – Akuma Sports
Background and Brief
As part of Cande Group’s ongoing sponsorship and partnership with Nuneaton Old Edwardians Rugby Club, we were tasked with producing engaging content for Akuma Sports, a leading sportswear brand supporting both elite and grassroots teams. Akuma prides itself as providing a simple and reliable solution for quality sportswear, all manufactured in the UK.
Approach and brief
Cande Group’s task was to tell the story of the rugby club’s matchday routine with Akuma Sports as a core focus. Our translation of this narrative was to use a blend of dynamic observational matchday footage and carefully choreographed studio shots. This approach allowed us to authentically capture the energy, camaraderie, and dedication of the players while showcasing Akuma’s role in empowering their performance with their robust and visually impactful clothing. For the studio footage we created professional player reveal shots with strong lighting to create a sense of drama.
Execution
The crew created a moody lighting set-up, utilising the club’s standout red colour, and introduced a smokey haze to add dramatic effect. The camera was set to record in a high frame rate which gives a slow-motion effect, and we directed each player to turn quickly towards the camera and stare into it, giving their best game-day face. The quick movement when played back in slow motion gives an intense and heroic feel to each video. We also quickly dialled up a fill light on the player as they turned, which illuminated the player from the shadows as they appeared. We also captured closeup brand hero shots of the Akuma kit to ensure the sportswear was a key focus of the story alongside the pivotal match day moments.
Key takeaways
The videos gave the club a useful bank of player reveals which they now use on match days when announcing the line up, and the use of these has in turn elevated their social media presence. After this successful project, Akuma Sports got in touch with us to ask if they could use the content that we created across their socials, and since that we have begun pre-production on additional project work with them. Watch this space!
Client testimonial
“The video is fantastic!”
Warwick Aldersley Jr, Co-founder of Akuma
