Meat Business Women and Cande Group renew partnership to support next phase of growth beyond 2026
Press
Meat Business Women (MBW), the global community for women working across the meat and food industry, and creative agency Cande Group have renewed their strategic partnership for a further two years, to drive continued growth for both organisations.
The partnership builds on two years of shared growth across the businesses. Meat Business Women’s global membership has expanded to 57 Corporate Partners & 2500 members worldwide, while Cande Group has strengthened its offer with the launch of its dedicated studio, enabling enhanced content production and livestream delivery.
To date the organisations have worked closely to deliver global creative campaigns that aim to drive equality in the meat sector, working with MBW’s partners across the UK, Ireland and Australia.
Recent collaboration highlights include the launch of The Food Business Charter at the House of Lords in 2025, and International Women’s Day at Tesco HQ.
Cande’s role as a specialist in the agri-food sector continues to underpin the partnership. The agency was selected as video partner for the World Meat Congress 2025 with International Meat Secretariat and Farmers Guardian, and works with organisations across the supply chain including Red Tractor, NFU Mutual and Defra’s Livestock Information Service.
Meat Business Women’s focus is to continue working closely with Partners to deliver on the ambition of the Food Business Charter, which set out the aim of reaching 40% female representation by 2035. They’ll continue to work with businesses to build sustainable talent pipelines as well as delivering on the ground benefits for individuals, such as mentoring, strategic networking, conferences & personal development.
Ben Coates, Founder and Director of Cande Group, said:
“We’re incredibly proud to continue our partnership with Meat Business Women as we look ahead to 2026 and beyond. Alongside our shared focus on the agriculture and food supply chain, there’s a real alignment in values and culture that makes this collaboration work so well. We’re excited to build on that momentum and support the next phase of growth together.”
Joanna Parnell, Managing Director of Meat Business Women, added:
“It’s really important for us to have trusted partners that understand the sector, but also understand what we’re trying to achieve, and Cande are exactly that. There’s a lot of exciting things to come over the next 12 months as we look to continue raising awareness and infl uence through our campaign work with Cande.”
Meat Business Women is the global professional network for women working across the meat industry. It is aligned to the United National’s Sustainable Goal 5. It was created to improve the sustainability of the meat sector and grow the pipeline of female talent in this male dominated arena.
Field to Frame: real machines, real farms, content built for modern marketing
Press
A great machinery launch deserves more than a quick photoshoot. It deserves a story told in the field, in conditions buyers recognise, and with content built to travel everywhere from press packs to social feeds.
That’s exactly why Field to Frame exists.
Field to Frame is an end-to-end content offering designed specifically for agricultural and ground-care machinery launches. It brings together planning, location sourcing, photography, video, drone and technical animation into one streamlined, launch-ready package – all delivered by a team who genuinely understand agriculture.
Because when machines are shown working where they’re actually sold, everything clicks.
Field to Frame starts with collaboration. We work with you to shape the creative direction around what really matters about your machine, then capture it in action with experienced vehicle photographers and a specialist agricultural video team. We even handle location sourcing and logistics, drawing on years of relationships across the agri-sector to secure authentic UK farm settings, including our flagship mixed enterprise farm in the Banbury countryside.
The result? Content that feels bold, credible and unmistakably real. This offering is well suited to PR and marketing agencies looking to provide a more premium, high-touch experience.
The service is flexible by design. Whether you need a fast-paced PR shoot packed with usable content, or meticulously crafted hero assets for global brochures and flagship campaigns, Field to Frame scales to suit your needs. One partner. One team. One clear vision in handling everything from planning and production to delivery.
Modern machinery launches need content created once, built to travel everywhere. Field to Frame delivers exactly that.
There’s a brochure available to download with full details of what’s included, and a very cool video that shows the approach in action. If you’re planning your next machinery launch, or looking to refresh how your products show up in press and social media, now’s the time to take a look.
From field to frame, this is content that works as hard as your machines.
Cande Group appointed as official video partner for World Meat Congress 2025 in Brazil
Press
The International Meat Secretariat (IMS) has appointed UK-based creative agency Cande Group as the official video partner for the World Meat Congress (WMC) 2025, to be held in Brazil and hosted by IMS member Instituto Mato-Grossense da Carne (IMAC).
The Congress, themed “A New Era of Meat,” will bring together global leaders from across the meat and livestock sector to explore the key challenges and opportunities shaping the future of sustainable protein. Building on the success of the 2023 WMC in Maastricht, this year’s event promises to be the premier global platform for debate, knowledge exchange and collaboration.
As video partner, Cande Group will capture and produce content from across the Congress, from plenary sessions and keynote speeches to interviews and highlights, ensuring the insights and outcomes are shared with audiences worldwide. IMS, a non-profit organisation representing the global meat and livestock sector, works to promote the industry’s role in supplying safe, healthy and nutritious animal protein sustainably.
Cande Group brings specialist expertise in agricultural and food supply chain storytelling. Founded by Ben Coates, who previously led the in-house video team at the Agriculture & Horticulture Development Board (AHDB), the agency has built a reputation as a trusted creative partner for organisations across the farming and food supply chain, from soil to screen.
As the creative digital partner of Meat Business Women (MBW), the global membership organisation driving equality and diversity across the meat sector, Cande already works at the forefront of industry communications, highlighting its ability to connect with audiences on complex, technical and strategic sector issues.
Ben Coates, Founder and Director of Cande Group, said:
“We’re delighted to be working with IMS as the video partner for World Meat Congress. It’s a landmark event for the global meat sector and a unique opportunity to showcase the innovation and collaboration that is shaping a new era of meat. With our background in agriculture and food, we’re proud to bring our sector expertise to such an important international platform.”
Dr. Phil Hadley MBE, Secretary General of the International Meat Secretariat, said:
“The World Meat Congress is where global industry leaders come together to address the sector’s future. Having Cande Group on board as our video partner ensures we can capture the discussions, innovations and insights in a professional and creative way, amplifying the impact of the event worldwide.”
World Meat Congress takes place in Cuiaba, Brazil from 28 – 30 October 2025.