IBC Camera Convention
Personal Development
It’s of vital importance that Cande Group keeps up to date with the latest technical developments in our industry and that each member of the team pushes their personal development forwards.
Trade shows such as IBC are a prime example of this, the largest trade show for our industry in Europe, where we meet suppliers, clients, and network to keep abreast of the latest product improvements so that we can include them in our offering.
It’s all about keeping on top of emerging trends and tech, something we do as a company, plus investing in the team to experience all corners of the industry, which IBC gives us
All the gear
Visiting a world-renowned show such as the IBC enables us to get demonstrations and early access to beta versions of new software, masterclasses and have an opportunity to get hands-on with new equipment to test before we potentially invest.
One challenge for Cande is, due to our rapid growth in recent years, the need to store and back up large volumes of footage and data has grown exponentially. In order to ensure multiple members of the team can access it as required, plus have an offsite back-up securely protected so that we keep our clients’ work safe, has been a huge storage and security quandary to solve. At IBC24 we spent a lot of time speaking with wide ranging suppliers about kit options, which was incredibly helpful to have them all there onsite and in person, to really get to grips with their offerings.
Watch this space
Looking ahead to IBC 2025, since we recently moved to a new premises and are building a studio, the 2025 show will be a chance to look at ways to kit it out for our clients’ work for whoever goes!
Olivia, our Production Apprentice, summed up her highlights of visiting IBC:
“This year I had the amazing opportunity to go to the IBC in Amsterdam with Ben the Director of Cande and Toby, our camera operator. It was an early flight and we headed straight to the IBC to get a lay of the land, plan out the weekend ahead and the key stands that were top of our hit list. The plan for a power nap on the flight was dashed, since a plane full of creatives meant the networking began the moment we set foot on board!
The IBC is one of the biggest industry events where different companies from the industry present all of their new updates and upcoming equipment that is being released. There were different deals that were specific to the event and only ran over the weekend, so there were tough negotiations and decisions to be made. Like a true entrepreneur Toby put his best foot forward to try to convince Ben to buy a wide variety of kit.
There were lots of different competitions and giveaways to take part in, offering a variety of different prizes to win. Atomos were offering the chance to win new monitors and Aperture UK were giving away £7000 worth of lights to one lucky person. I had the luck of the tripods on my side and managed to win two prizes!
It was great to be able to get hands-on with the new equipment and test out a variety of kit. For me personally, it was great to see the full range of the Blackmagic cameras, since these are the cameras we use at Cande and it was really beneficial to see how the different models vary, plus being able to experience an in-person demonstration. We all visited the Adobe stand where we were given demonstrations on the latest updates coming to Premier Pro and After Effects. It was a really beneficial experience to have that first-hand presentation and insight to the programme update capabilities, details of which could easily be missed and now means we know how to make the most of them for our clients.
Overall it was an unforgettable team experience, not only fun getting to know everyone better and interesting to share stories about what we’d each highlighted at IBC, but also enjoy a bit of culture in very different surroundings.”
